Social Media Coordinator APPLY NOW

POSITION SUMMARY:

Social Media Coordinator is responsible for cultivating the company's digital social media presence. Social Media Coordinator will play a pivotal role in building brand awareness, fostering community engagement, creating compelling content, and converting followers + driving organic traffic to the company's website and other digital channels. Social Media Coordinator will bring a blend of creativity, data-driven decision-making, and a collaborative spirit to drive optimal results. Social Media Coordinator will report to our Director, Sales + Marketing, working closely with her to provide support for all things digital social media. 

This is a hybrid role, based in Sunset Park, Brooklyn. Social Media Coordinator must be able to commute to our Brooklyn studio and retail store on a regular basis (to be determined by your manager), as well as attend in-person events, trade shows, and photoshoots as needed. 

This job description is not exhaustive, but covers the role in a macroscopic sense. The description of Social Media Coordinator will continue to evolve with input from manager.

Brooklyn Candle Studio is committed to equal employment opportunities regardless of any protected characteristic, including race, national origin, religion, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status. We strongly encourage women, BIPOC, LGBTQ+ individuals, or anyone from a historically underrepresented community to apply.

Prospective employees must be authorized to work in the United States.

RESPONSIBILITIES AND DUTIES include but are not limited to:

SOCIAL MEDIA STRATEGY

• Work with Director, Sales + Marketing and Creative Team to craft comprehensive social media strategies aligned with the company's overall marketing goals and brand identity. 
• Develop and manage social media content calendars, ensuring consistent and timely posting schedules. 
• Stay informed on holidays, cultural moments, and trends, proactively adjusting the content calendar to keep content timely and relevant.
• Ensure all social media platforms are updated consistently, i.e., Instagram, Facebook, TikTok, Pinterest, Linktree, Linkedin, and emerging platforms as needed.
• Identify opportunities for growth, new content formats, and audience engagement.

CONTENT CREATION

• Develop and implement visually compelling original content including graphics, Reels, short-form video, product demonstrations, and behind-the-scenes brand storytelling.
• Capture in-store and in-studio moments highlighting product features, lifestyle storytelling, and brand personality.
• Must be comfortable being on camera. Provide voiceovers if needed. 
• Assist with photoshoots including scheduling or booking spaces, preparing shot lists, preparing all supplies and props, preparing checklists, and supporting creative direction when needed.
• Assist with writing blog posts and product descriptions, ensuring copy reflects brand voice.
• Utilize AI and emerging creative tools when beneficial to enhance or repurpose content (e.g., transforming still imagery into motion or video formats).

COMMUNITY MANAGEMENT + ENGAGEMENT

• Monitor and drive engagement + followers on all social media platforms. 
• Foster a strong sense of community by actively engaging with followers and other brands, responding to comments and direct messages in a timely and professional manner.
• Repost relevant content to Stories or with the “repost on grid” function and interact with tagged posts from retailers, collaborators, influencers, and customers.
• Collaborate with and lead content initiatives with Team Culture Liaison 
• Monitor social media conversations to identify opportunities to participate in relevant trends or discussions.
• Manage online reputation by addressing customer questions, feedback, or concerns constructively or notifying the Customer Service Team when necessary.
• Maintain up-to-date profile information across platforms (Instagram bio, Facebook, Linktree, TikTok, Pinterest, etc.).
• Remain flexible on weekends to reshare content or respond to customer engagement when needed.

INFLUENCERS/PUBLIC RELATIONS

• Research, identify and build strong relationships with relevant social media influencers to expand brand reach and engage new audiences. 
• Coordinate product gifting and influencer sends with the Director, Sales + Marketing and shipping team.
• Track influencer partnerships and ensure deliverables such as posts, stories, or videos are completed according to campaign expectations.
• Support influencer campaigns and assist in evaluating campaign performance.
• Spearhead event planning including ideation, coordination, and execution of brand activations.
• Spearhead guest list management, RSVPs, and post-event coverage.
• Coordinate with Marketing, Creative, Shipping, Production, and Retail teams to ensure timely product availability, event setup needs, and overall event success.
• Draft press materials or press releases when needed.

QUALIFICATIONS:

• Bachelor’s Degree, Marketing or Communications preferred
• 1-3 years of experience in social media marketing or similar role
• Proven track record of developing and executing successful social media campaigns.
• Excellent proofreading and copywriting skills
• Must have a great eye for visual design aesthetics
• Passion for home fragrances, fashion, social media, and pop culture with a pulse on current and emerging trends
• Detail-oriented and organized, able to work in a fast-paced hybrid work environment and meet deadlines
• A collaborative self-starter who excels both independently and as part of a team.
• Willingness to learn videography
• Experience with Adobe Creative Suite or Canva, and video editing software
• Bonus: Professional photography background

BENEFITS:

• 15 days PTO + 11 paid holidays
• Medical/dental/vision/life insurance (company-subsidized health coverage after 60 days)
• 401(k) after one year + 3% company match
• Paid parental leave of at least 3 months after six months

APPLICATION REQUIREMENTS:

• Please send résumé, cover letter, and portfolio of social media campaigns and/or social media accounts (Instagram, TikTok, etc.) you have created or had a large part in working on.
• Please also send examples of photography, graphic design, and/or videography work if you have them. Links to portfolios are a plus!